South Korea

Intelligence for Better Decision Making

Hyundai Launches Domestic AI-Driven Autonomous Vehicle Initiative for 2028 Commercialization
Jan. 13, 2026 | Technology & Innovation

Hyundai Motor and its partners are developing a domestically engineered AI-driven autonomous vehicle set for commercialization by 2028.

**Hyundai aims to integrate a homegrown AI autonomous driving model to manage core vehicle functions, narrowing the technological gap with global automakers and boosting its competitiveness.**
LG Electronics, Hyundai Mobis and HL Mando will jointly build the ADV platform—combining vehicle architecture and software—by the end of next year, while HL Clemoove and Kakao Mobility develop a specialized AI model for software-defined vehicles by 2027. Additional partners including Naver will support data integration and AI infrastructure.

**Mass production of the ADV is scheduled to begin in 2028, with broader applications rolling out by 2030 to strengthen South Korea’s AI mobility ecosystem.**
Hyundai plans to announce key milestones at the K-AI Future Car Alliance signing ceremony in January 2026. Chairman Chung Eui-sun has stressed the strategic shift toward in-house AI development to position Hyundai as a world-class automaker and reduce reliance on external solutions.

**In parallel, Hyundai is expanding its AI capabilities through collaborations in robotaxi and robotics.**
Partnerships with Motional and Boston Dynamics will foster AI expertise transferable across mobility and robotics ventures. Naver will extend mobility services by integrating AI agents, infrastructure and data to support future vehicle ecosystems.

**Gwangju city will serve as South Korea’s first autonomous driving testbed, hosting around 200 AI-equipped robot vehicles from mid-2026.**
Backed by a 62.2 billion won national investment, these vehicles will collect urban driving data in snow, rain, congestion, construction zones and narrow alleyways to refine autonomy algorithms and enhance performance.

**The K-Autonomous Driving Collaboration Model in Gwangju pairs large corporations developing vehicle control platforms with startups providing autonomous driving software.**
The downtown area will act as a demonstration zone, leveraging an existing national AI data center and a major driving simulator in Advanced Industrial Complex 3. Plans call for a triangular industrial belt linking Jingok, Bitgreen and the Future Car Industrial Complexes, later expanding citywide to mirror global autonomous driving hubs.

**Government support includes regulatory easing within designated autonomous driving pilot zones to encourage industry participation.**
These measures align with the national Master Plan to Foster the Future Car Materials, Parts, and Equipment Industry and aim to build a sustainable ecosystem that drives long-term local economic growth.
Motional advances full driverless robotaxi rollout in Las Vegas for 2026
Jan. 13, 2026 | Transportation & Logistics

Fully driverless Level 4 robotaxi services promise to redefine urban transportation in major cities.

**Motional, a majority Hyundai Motor Group joint venture, plans to launch fully driverless Level 4 robotaxi services in Las Vegas by the end of 2026.**
Since early 2026, the company has run pilot services with modified Hyundai IONIQ 5 vehicles alongside ride-sharing platforms such as Uber and Lyft to validate safety, driving quality, and customer experience before full commercialization.

**The company’s autonomous driving efforts began in 2018, with pilot programs in Las Vegas, Los Angeles, Santa Monica, and Singapore.**
Motional chose Las Vegas for its dense traffic and high tourist volume, creating rigorous test conditions. To date, it has provided more than 130,000 public rides and logged over 2 million autonomous miles without any at-fault incidents. A fleet of 109 vehicles operates under daily monitoring by a central control team based in Las Vegas.

**Motional follows a safety-first approach, meeting US NHTSA Federal Motor Vehicle Safety Standards and earning validations from German testing and certification bodies.**
Its robotaxis integrate 29 sensors—including cameras, radar, and LiDAR—for multimodal redundancy. On January 8, 2026, a 35-minute Level 4 test drive in Las Vegas demonstrated the vehicle’s advanced perception and decision-making: it detected a flying plastic bag, stopped, activated hazard lights, and smoothly navigated commercial districts, tourist areas, hotels, and the busy Strip. The only issue noted was noticeable computer fan noise inside the cabin, which the team will resolve before commercialization.

**Motional is shifting from a modular autonomous architecture to an end-to-end AI and machine learning system that unifies perception, decision-making, and control into a single model.**
This new approach aims to boost performance in complex settings, reduce software complexity, speed up updates, and support global scalability. Current pilot vehicles operate both architectures in parallel to gather data and refine the end-to-end system.

**Hyundai Motor Group will integrate Motional’s Level 4 operational know-how and safety systems with 42dot’s software-defined vehicle platform to strengthen its autonomous driving capabilities.**
Having invested approximately $3 billion in development, Motional is also evaluating service expansion into South Korea and other markets based on insights gained from its US rollout.

Monitored Intelligence for South Korea - Jan. 13, 2026


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Erudite Risk takes an all risks approach to intelligence reporting. We categorize key intelligence into one of 40 different risk intelligence categories.

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Seoul bus union prepares for final negotiations ahead of possible strike

Joongang Ilbo | English | News | Jan. 13, 2026 | Strikes and Work Stoppages

The Seoul city bus union is preparing for final negotiations on January 13, 2026, with the possibility of a general strike starting Tuesday morning if no agreement is reached. The talks are focused on disputes over the scope of “ordinary wages” and the size of this year’s pay raise. Labor and management will meet at the Seoul branch of the National Labor Relations Commission for a follow-up mediation session after wage and collective bargaining talks stalled since May 2025.

A key point of contention is whether regular bonuses should be included in ordinary wages, following rulings by the Supreme Court in December 2024 and the Seoul High Court in October 2025. The union claims this would push the effective pay increase to 12.8 percent, while management argues the recognized increase is about 6 to 7 percent and that the union’s overall demand would equal a 19 percent raise, which management calls excessive. They also cite fairness, noting that wage hikes in other large cities have remained around 10 percent.

The Seoul Metropolitan Government is preparing emergency responses, such as replacement bus services and additional subway trains, should the strike occur. After two planned strikes were called off last year, negotiations remain critical in avoiding disruption to Seoul’s public transport system.

디지털자산거래소 대주주 지분 제한 '논란'

Controversy Over Major Shareholder Stake Limits in Digital Asset Exchanges

ZD Net Korea | Local Language | News | Jan. 13, 2026 | Regulation

Regulators are considering imposing limits of around 15–20% on the stakes major shareholders can hold in domestic digital asset exchanges like Upbit and Bithumb. This proposal arises from the view that as these exchanges grow and resemble public infrastructure, restricting shareholder control may be necessary, similar to stock market exchanges. However, there is significant concern within and outside the industry that such regulation could extend beyond digital assets, potentially affecting other emerging sectors.

The Financial Services Commission has reportedly included this stake-limit measure in the upcoming “Digital Asset Phase 2 legislative bill” and has shared it with the ruling party's digital asset task force. Officials are looking at parallels with existing limits on alternative trading systems like NextTrade, which caps voting shares at 15%. If enacted, most major domestic digital asset exchanges could be forced to overhaul shareholder structures and governance models significantly, not just sell shares.

The proposal has drawn strong backlash due to its retrospective regulatory nature. Industry voices argue that imposing after-the-fact share dispersion on private companies conflicts with constitutional property rights and long-standing market stability principles. Unlike preemptive regulations applied to alternative trading systems at establishment, this would forcibly alter existing governance structures. There is also a lack of global precedent for such ownership limits in the volatile digital asset sector, and insufficient social consensus about the importance or concentration of exchanges to justify it.

Industry participants warn that changing ownership structures would slow management speed and weaken accountability, undermining competitiveness in a fast-evolving global market. They emphasize that founder-led strong leadership drives strategic decisions and innovation in nascent industries. Citing global exchanges like Coinbase, where founders maintain major stakes, the industry contends that retroactive governance changes could stifle entrepreneurial motivation and prompt firms to leave the domestic market.

Critics of the stake limits note the digital asset industry’s evolving nature, with platforms expanding beyond trade brokerage into custody, staking, and independent blockchain ecosystems, competing globally. Imposing ownership caps may hinder technological innovation, structural reorganizations, and international collaborations needed to keep pace with global competitors. Users can easily migrate to overseas platforms if domestic exchanges lose competitiveness due to these regulations.

The industry also highlights structural differences from securities markets, arguing that share-dispersion rules applied to stock exchanges to prevent conflicts of interest do not directly translate to digital asset exchanges where trade execution is consolidated. Examples include the NYSE and Nasdaq, which lack artificial share-ownership limits seen in banks. Domestic financial ownership rules are cited as potentially more stringent, with banks facing rigorous limits versus more permissive stakes in internet-only banks.

While the digital asset sector supports stronger market management and supervision targeting unfair trading and internal controls, direct intervention in ownership raises fundamentally different issues. Industry figures warn that institutionalizing governance changes based on company growth could set a precedent affecting other fast-growing industries like platforms, AI, and mobility, amplifying the controversy.

주병기 공정위원장 "쿠팡 개인정보 유출, 영업정지까지 검토"

Joo Byung-ki, Chairman of the Fair Trade Commission, Says Coupang Personal Information Leak Under Review for Business Suspension

ZD Net Korea | Local Language | News | Jan. 13, 2026 | Privacy

Joo Byung-ki, chairman of the Fair Trade Commission (FTC), announced that the ongoing investigation into Coupang's personal information leak may lead to a business suspension if Coupang fails to comply with corrective orders or if consumer harm cannot be remedied. The investigation is being conducted by a public-private joint team including the Ministry of Science and ICT and the Personal Information Protection Commission, with corrective actions to be determined based on its findings.

In addition to the information leak, the FTC is reviewing various unfair trade practices by Coupang. These include passing losses from low-price sales onto suppliers, which Chairman Joo described as predatory business practices. Other allegations under investigation involve false advertising of discount benefits for Coupang WOW members and coercing delivery app vendors to grant Coupang most-favored-nation treatment. The FTC is also nearing completion of a probe into Coupang's complicated and obstructive member withdrawal procedures.

Regarding corporate governance, the FTC is assessing whether Coupang chairman Kim Beom-seok and his family members' involvement in management qualifies him as the "same person" or head of the conglomerate. This review occurs annually, and a change in designation could be made if significant management participation by Chairman Kim or his relatives is confirmed.

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