China

China Daily | English | News | Jan. 23, 2026 | UndeterminedBizdev-Partnering

Chinese companies are shifting from a traditional overseas expansion model focused on exporting products and achieving scale to one emphasizing deep localization, digital integration, and service differentiation. This strategic shift aligns with China's growing outbound direct investment, which increased 6.9 percent year-on-year to $158.21 billion in the first 11 months of 2025, with non-financial investments covering 153 countries and regions. The key transformation lies in how Chinese firms operate abroad, moving toward "high-quality globalization" characterized by stronger operational depth, governance, and local integration.

In consumer sectors, experience gained in China's competitive domestic market, especially in digital execution and user engagement, is becoming a competitive advantage overseas. Trip.com Group exemplifies this by prioritizing service differentiation, offering 24-hour customer support in 35 languages with over 20,000 agents worldwide, which has driven triple-digit growth. Granular localization, such as tailoring services to local preferences like smart toilet features for Japanese users, has strengthened user stickiness and market performance.

Chinese brands are also leveraging digital technology to embed themselves into daily life abroad, moving beyond mere exposure to integrating within consumers' cultural contexts through coordinated data, technology, and content strategies. For example, Govee, a smart home brand, effectively used programmatic advertising in the U.S. to boost purchase intent and outperformed social media advertising in conversion rates. Despite these advances, challenges remain in brand recognition, as shown by Beijing Ultrapower Software, which relies heavily on overseas revenue but struggles with global brand awareness, with users often recognizing products without knowing the brand or country of origin.

Peoples Daily | English | News | Jan. 23, 2026 | Critical Infrastructure Failure

Power maintenance staff in Hubei Province, China, are actively conducting patrols and deicing operations to maintain the stability of the power grid amid widespread low temperatures and severe icing conditions in high-altitude areas.

These efforts are focused on ensuring the continuous and stable operation of power lines, which face significant risks due to ice accumulation. The maintenance activities include on-site inspections, deicing work on power towers, and vehicle patrols across affected regions such as Zouma Town in Hefeng County and Muyu Town in the Shennongjia Forestry District.

China Daily | English | News | Jan. 23, 2026 | Shifting Geopolitical Alliances

Chinese private firms are increasingly embedding themselves in Southeast Asia through comprehensive investments in industrial development, infrastructure, and workforce training. Zhenshi Holding Group, a diversified Chinese industrial firm, has established the Indonesia Huabao Industrial Park in Morowali, Central Sulawesi, which serves as a key example of this trend. The park integrates nickel-iron smelting and related industries with supporting infrastructure such as power facilities, roads, housing, and ports, transforming undeveloped land into a significant industrial hub.

Local employment is a central focus, with Indonesian workers making up over 91 percent of Huabao’s workforce, totaling 2,555 on-site employees and 8,217 including affiliated projects. The company has invested heavily in workforce development, providing thousands of training hours and skill-building programs in vocational, leadership, and digital areas, including Mandarin language courses tailored for the workplace. These efforts have earned recognition from local government and business associations for contributions to employment and human resource development.

Zhenshi’s investment strategy extends beyond manufacturing to stimulating local supply chains, infrastructural improvements, and community development. The park has developed over 300 suppliers, including Indonesian firms, and invested $10 million to expand Morowali’s airport, enhancing regional transport capacity. Ongoing social responsibility projects cover infrastructure, education, healthcare, environmental protection, and economic support, reflecting a broader shift in Chinese overseas investment towards industrial upgrading and sustainable local engagement.

Southeast Asia is a growing priority for Chinese firms aiming to diversify supply chains and markets, with over 6,500 Chinese companies investing directly in ASEAN countries. Indonesia’s large market and rich nickel reserves make it particularly attractive amid growing electric vehicle and new materials industries. The China-ASEAN economic relationship remains strong, bolstered by trade agreements such as the China-ASEAN Free Trade Area 3.0 Upgrade Protocol.

For Zhenshi, the Indonesian experience has shifted its overseas approach from isolated projects to integrated industrial platforms that promote long-term regional development. The Huabao Industrial Park exemplifies how Chinese private enterprises are positioning themselves as enduring partners in Southeast Asia’s economic growth.