China

社交电商步入合规深水区：应对传销与税务风险的实战攻略

AnJie Broad Law Firm | Local Language | AcademicThink | Jan. 23, 2026 | Regulation

Social e-commerce in China has grown rapidly over the past decade, driven by models based on social networks and user trust, such as Pinduoduo's group-buying and Yunji’s membership platforms. This growth has created dynamic business forms but has also raised significant compliance concerns, particularly around pyramid selling and tax risks. In response, the State Council has prioritized revising regulations on pyramid selling and direct selling in 2025, signaling intensified enforcement and clearer regulatory standards. Concurrently, new tax regulations have redefined platform responsibilities, transitioning from voluntary assistance to statutory agency roles for tax reporting and collection.

The social e-commerce ecosystem primarily involves platform enterprises, individual promoters, and consumers, with some models including institutional service providers managing promoters. While multi-level marketing elements raise suspicions of pyramid selling, criminal law sets a high threshold for such liability, generally exempting compliant platforms that base compensation on actual sales without coercion or deception. However, administrative regulations have broader criteria and have become a key risk area, with penalties including hefty fines, operational suspensions, and potential license revocation. Legal debates focus on how to define hierarchical layers in the distribution chain and the compliance value of structuring intermediate tiers as independent legal entities, which is not a guaranteed safeguard.

Since 2025, enhanced tax regulations mandate internet platforms to act as statutory agents for tax collection related to flexible-employment income, requiring robust compliance systems. Individual promoters must provide truthful identity and income declarations and choose between platform agency tax declaration or self-declaration, while institutional service providers are required to maintain complete and transparent tax and accounting records to avoid risks.

To navigate the tightening regulatory environment, social e-commerce entities must adopt a comprehensive compliance framework. This includes defining platform roles strictly as compliant e-commerce operators, designing profit models aligned with legal standards for platforms, suppliers, promoters, and service providers, and implementing detailed internal controls over membership rules, compensation, and hierarchical structures. Firms are urged to standardize external marketing and user compliance management, coordinate legal and fiscal processes, and embed compliance into ongoing governance rather than one-off projects.

The industry faces a “double strengthening” regulatory approach with ongoing revision of anti-pyramid selling laws and the introduction of data-driven tax supervision systems. Success in this environment depends on firms’ ability to align business models with legal requirements, embrace transparent operations, actively engage with regulators, and promote self-discipline within the sector. The shift away from uncontrolled growth toward compliance-focused development is positioned not as a restriction but as an opportunity to restore social e-commerce to its core value of efficient consumer empowerment and sustainable market growth.

Peoples Daily | English | News | Jan. 23, 2026 | South China Sea

On January 12, 2026, the China Coast Guard vessel Fuying dismantled illegally planted fish traps near Xianbin Jiao in the South China Sea. These fish traps are characterized by buoyant materials such as tires, foam, or iron barrels visible above water, with ropes extending dozens to over a hundred meters deep, adorned with tree branches to attract fish.

The small above-water size of these traps makes them difficult to detect, but they pose significant risks to sailing, as their ropes and branches can entangle ship propellers. Additionally, the materials used in the traps release tiny particles that can be absorbed by fish, posing threats to marine life and the environment.

The China Coast Guard has pledged to continue vigilant patrols to identify and immediately dismantle illegal fish traps in the area to ensure the safety of navigation and protect the ecological health of waters under China's jurisdiction.

中方重申：日本根本没有资格要求“入常”

Xinhua | Local Language | News | Jan. 23, 2026 | Geopolitical Conflict and Disputes

Sun Lei, Chargé d'Affaires ad interim of China’s Permanent Mission to the United Nations, stated that Japan lacks the qualifications to demand permanent membership on the UN Security Council. He argued that Japan cannot shoulder the responsibilities of maintaining international peace and security or win the trust of the international community.

Sun Lei highlighted that the Security Council is central to the international collective security mechanism and recalled the Tokyo Trials that punished Japanese war criminals and upheld international justice. However, he claimed that Japanese militarism has resurfaced in new forms through efforts to deny historical crimes such as the Nanjing Massacre and the forcible conscription of "comfort women," revision of history textbooks, and visits by Japanese leaders to Yasukuni Shrine, a symbol of militarism. He also pointed to remarks by Prime Minister Sanae Takaichi, support for nuclear armament, and moves to revise Japan's security policies as evidence of attempts to revive militarism, posing threats to regional and global peace.

Sun Lei emphasized that a country showing no remorse for historical crimes and violating international norms cannot be entrusted with the responsibilities of maintaining peace and security or seek permanent Security Council membership.

Regarding Security Council reform, China supports necessary and reasonable reforms aimed at enhancing the Council's authority and efficiency, particularly emphasizing the increased representation and voice of developing countries. He urged for a comprehensive resolution to fundamental reform issues through a “package” solution during the current intergovernmental negotiations.