Japan

Intelligence for Better Decision Making

Apple’s Strategic AI Spending Reshapes Market Leadership and Investor Sentiment
Dec. 11, 2025 | Competitiveness

In 2025, investors have closely watched how leading technology companies allocate resources to artificial intelligence.

**Apple’s shares fell 18 percent in the first half of the year amid criticism of its unclear AI strategy.**
However, a 35 percent rally in the second half outpaced AI-focused peers such as Meta, Microsoft and Nvidia, lifting Apple’s market capitalization to about $4.1 trillion and making it the S&P 500’s second-largest constituent—overtaking Microsoft and closing in on Nvidia.

**Amid widespread concern over runaway AI spending, Apple has kept tight control of its investments and steered clear of the high-cost arms race.**
Investors see that restraint as a defensive stance that could reward shareholders once AI technology reaches mass adoption.

**Yet despite its strong late-year performance, Apple now trades at roughly 33 times projected earnings for the coming year—well above its 15-year average valuation of under 19 times.**
Analysts warn that this premium may be excessive and question whether investors are overpaying for perceived defensiveness in an uncertain AI landscape.

**Apple’s enduring consumer brand and the potential for AI to enhance its devices and high-margin services underpin its appeal.**
In a market where heavy AI budgets face scrutiny, the company’s measured approach offers a lower-risk path for investors seeking exposure to AI without the costs associated with aggressive spending.
Japan Moves Forward with Maiden Name Usage Reforms for Married Couples
Dec. 11, 2025 | Governance & Law

Japan’s government is advancing proposals to allow married individuals to retain and use their maiden names in both social and official settings.

**Prime Minister Sanae Takaichi plans to submit a bill in the 2026 ordinary Diet session that would let spouses continue using their former surnames, while preserving the requirement for married couples to share a legal surname.**
Under her proposal, individuals could use their maiden names as “common names” in everyday life, and those names would appear in parentheses on official documents such as passports.

**This initiative stems from the coalition agreement between the Liberal Democratic Party (LDP) and Nippon Ishin no Kai.**
Despite that partnership, some LDP members—who favor an optional separate-surname system—are expected to challenge the plan, and opposition parties continue to push for a more comprehensive framework that fully legalizes separate surnames. Takaichi, holding to a traditional view of family unity, has consistently resisted proposals that would grant married couples full surname autonomy.

**In May, Nippon Ishin no Kai introduced its own legislation to allow former surnames to be recorded either alone or alongside current surnames on public records.**
Government and ruling-party officials are still negotiating how those entries would function across administrative databases, official registries and various legal forms.

**Critics argue that merely permitting maiden names in parentheses fails to address deeper concerns about personal identity and social recognition.**
Business groups such as Keidanren continue to lobby for an optional separate-surname system, citing gains in international competitiveness and workplace efficiency. Amidst this pressure, internal resistance within the LDP suggests it will be difficult to reach a broad consensus on the scope and mechanisms of surname reform before the 2026 session.

**Takaichi has vowed to coordinate closely with coalition partners and relevant ministries as they conduct technical reviews and draft the legislation.**
On December 9, 2025, during a House of Representatives Budget Committee session, she drew on her experience as Minister of Internal Affairs and Communications to stress the importance of removing the disadvantages spouses face when mandatory surname changes follow marriage.

Monitored Intelligence for Japan - Dec. 12, 2025


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South Korea to require advertisers to label AI-generated ads

Asahi Shimbun - E | English | News | Dec. 12, 2025 | Regulation

South Korea will mandate advertisers to clearly label AI-generated advertisements starting in early 2026 to combat deceptive promotions featuring fabricated experts and deepfaked celebrities, particularly in food and pharmaceutical products on social media. The government will enforce stricter screening, removal of problematic ads, and impose fines, with platform operators responsible for ensuring compliance. This move addresses growing consumer risks, especially for older populations who find it difficult to identify AI-made content.

The government plans to revise the telecommunications act and related laws to enforce these labeling requirements, introduce faster review and takedown procedures for harmful ads, and increase penalties, including fines up to five times the damages caused. The Food and Drug Safety Ministry reported a surge in illegal online ads, with over 96,700 identified in 2024, reflecting challenges for regulators in sectors such as education, cosmetics, and illegal gambling. AI also enables other criminal activities, including sexual abuse, highlighted by a recent Seoul court life sentence for a man convicted of running an online blackmail ring exploiting deepfakes.

In parallel, South Korea is advancing its AI ambitions by boosting research and development in AI-specific semiconductor chips, aiming to expand chip manufacturing beyond the Seoul metropolitan area. The government will also require wireless carriers to upgrade to 5G standalone networks to support advanced AI applications. These initiatives reflect a broader strategy to embrace the AI era while minimizing its negative societal impacts.

Rising long-term rates less important than economic growth: PM Takaichi

The Mainichi | English | News | Dec. 12, 2025 | UndeterminedEconomic Growth

Japanese Prime Minister Sanae Takaichi emphasized the importance of economic growth over rising long-term interest rates during a parliamentary session on October 21, 2025. She warned that failing to expand the economy would be "dangerous" and stressed the need for Japan to demonstrate resilience against risks. Takaichi responded to concerns about the government’s large draft extra budget and its impact on confidence in fiscal policy by highlighting her administration's commitment to fostering growth.

Since taking office in October under the banner of "responsible and proactive public finances," Takaichi has pledged to boost investment in key sectors such as semiconductors and shipbuilding. Her remarks come amid an increase in the benchmark 10-year government bond yield to the upper 1 percent range, reaching its highest level since 2006, and while Japan's fiscal health remains the weakest among the Group of Seven economies.

The yen has faced renewed selling pressure following her Cabinet's approval of an 18.3 trillion yen ($117 billion) supplementary budget last month to fund a large-scale economic package for the current fiscal year. More than 60 percent of this package will be financed through new government bond issuances, raising concerns over trust in both Japan's currency and government debt. Takaichi also indicated that her government would take "appropriate measures" to address excessive and disorderly movements in the yen, including those caused by speculative activity.

Trump Seen Prioritizing Talks with China over Ties with Japan

Nippon | English | News | Dec. 12, 2025 | Shifting Geopolitical Alliances

U.S. President Donald Trump's administration is prioritizing practical economic interests in its policy toward China, particularly concerning semiconductor exports, while de-emphasizing relations with Japan, a key U.S. ally. Trump announced that the U.S. will permit exports of Nvidia's H200 artificial intelligence chips to China, citing a positive response from Chinese President Xi Jinping.

This move marks a shift from previous administrations, including Trump’s first term and Joe Biden’s presidency, which had imposed strict restrictions on chip exports to China over national security concerns related to potential military use of the technology. The U.S. has also urged allies such as Japan and the Netherlands to strengthen their export controls on chip manufacturing equipment. However, Trump’s current policy allows chip exports to China with the stipulation that 25 percent of sales revenues are paid to the U.S. government.

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