Japan

Intelligence for Better Decision Making

Apple’s Strategic AI Spending Reshapes Market Leadership and Investor Sentiment
Dec. 11, 2025 | Competitiveness

In 2025, investors have closely watched how leading technology companies allocate resources to artificial intelligence.

**Apple’s shares fell 18 percent in the first half of the year amid criticism of its unclear AI strategy.**
However, a 35 percent rally in the second half outpaced AI-focused peers such as Meta, Microsoft and Nvidia, lifting Apple’s market capitalization to about $4.1 trillion and making it the S&P 500’s second-largest constituent—overtaking Microsoft and closing in on Nvidia.

**Amid widespread concern over runaway AI spending, Apple has kept tight control of its investments and steered clear of the high-cost arms race.**
Investors see that restraint as a defensive stance that could reward shareholders once AI technology reaches mass adoption.

**Yet despite its strong late-year performance, Apple now trades at roughly 33 times projected earnings for the coming year—well above its 15-year average valuation of under 19 times.**
Analysts warn that this premium may be excessive and question whether investors are overpaying for perceived defensiveness in an uncertain AI landscape.

**Apple’s enduring consumer brand and the potential for AI to enhance its devices and high-margin services underpin its appeal.**
In a market where heavy AI budgets face scrutiny, the company’s measured approach offers a lower-risk path for investors seeking exposure to AI without the costs associated with aggressive spending.
Japan Moves Forward with Maiden Name Usage Reforms for Married Couples
Dec. 11, 2025 | Governance & Law

Japan’s government is advancing proposals to allow married individuals to retain and use their maiden names in both social and official settings.

**Prime Minister Sanae Takaichi plans to submit a bill in the 2026 ordinary Diet session that would let spouses continue using their former surnames, while preserving the requirement for married couples to share a legal surname.**
Under her proposal, individuals could use their maiden names as “common names” in everyday life, and those names would appear in parentheses on official documents such as passports.

**This initiative stems from the coalition agreement between the Liberal Democratic Party (LDP) and Nippon Ishin no Kai.**
Despite that partnership, some LDP members—who favor an optional separate-surname system—are expected to challenge the plan, and opposition parties continue to push for a more comprehensive framework that fully legalizes separate surnames. Takaichi, holding to a traditional view of family unity, has consistently resisted proposals that would grant married couples full surname autonomy.

**In May, Nippon Ishin no Kai introduced its own legislation to allow former surnames to be recorded either alone or alongside current surnames on public records.**
Government and ruling-party officials are still negotiating how those entries would function across administrative databases, official registries and various legal forms.

**Critics argue that merely permitting maiden names in parentheses fails to address deeper concerns about personal identity and social recognition.**
Business groups such as Keidanren continue to lobby for an optional separate-surname system, citing gains in international competitiveness and workplace efficiency. Amidst this pressure, internal resistance within the LDP suggests it will be difficult to reach a broad consensus on the scope and mechanisms of surname reform before the 2026 session.

**Takaichi has vowed to coordinate closely with coalition partners and relevant ministries as they conduct technical reviews and draft the legislation.**
On December 9, 2025, during a House of Representatives Budget Committee session, she drew on her experience as Minister of Internal Affairs and Communications to stress the importance of removing the disadvantages spouses face when mandatory surname changes follow marriage.

Monitored Intelligence for Japan - Dec. 12, 2025


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South Korea: North fires artillery rockets toward Yellow Sea

NHK | English | News | Dec. 12, 2025 | North Korea

North Korea fired more than 10 artillery rockets toward the Yellow Sea, west of the Korean Peninsula, around 3 p.m. on Tuesday, according to South Korea's Joint Chiefs of Staff. South Korean media sources consider the launch part of North Korea's routine wintertime military drills.

On the same day, a plenary meeting of North Korea's ruling Workers' Party central committee was held with leader Kim Jong Un in attendance. The meeting reviewed the implementation of party and state policies and addressed major issues related to preparations for the party's Ninth Congress, the party's highest organ, which last convened in 2021.

Throughout 2025, North Korea has engaged in repeated military provocations, including unveiling the new intercontinental ballistic missile Hwasong-20 during a military parade and launching a new intermediate-range ballistic missile. Observers are closely watching the party meeting for insights into North Korea's nuclear and missile programs and its future relations with the United States.

Japan to add economic security to scope of designated secrets

Japan Times | English | News | Dec. 12, 2025 | Regulation

Japan’s government plans to expand the scope of information classified as specially designated secrets to include data critical to economic security. This change is part of a draft revision to the operational standards of the law on the protection of specially designated secrets, approved by the ruling Liberal Democratic Party's policy division and expected to be adopted by the Cabinet by the end of 2025.

The revision represents the second update to the operational standards, which are reviewed every five years. It aims to strengthen information security by integrating the specially designated secrets system with the security clearance program introduced earlier in 2025. This program certifies individuals for access to critical information.

Initially implemented in 2014, the law on specially designated secrets covers four areas: defense, diplomacy, espionage prevention, and terrorism prevention. It seeks to prevent leaks by imposing stricter penalties. The new draft calls for more rigorous assessments of individuals seeking security clearance, including continuous monitoring of their social life and swift reassessment if security risks emerge.

U.S. may require tourists to disclose social media history to customs

Japan Times | English | News | Dec. 12, 2025 | Privacy

U.S. authorities plan to require foreign tourists from visa-exempt countries, including Japan, Australia, and South Korea, to disclose five years of social media history when applying for the Electronic System for Travel Authorization (ESTA) online.

The proposal by U.S. Customs and Border Protection (CBP) follows a January executive order aimed at enhancing terrorism and national security screening. The application process will become more detailed, requiring additional information such as telephone numbers, email addresses, IP addresses, metadata of submitted photos, family member names, contact details, dates of birth, and biometric details.

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